MADISON, Wis., May 8 /PRNewswire-USNewswire/ -- Let's face it, Americans are obsessed with breasts. Sometimes an obsession can prove positive, like when it promotes greater awareness and increased funding to fight breast cancer. Unfortunately, another kind of cancer, lung cancer, causes almost twice as many deaths among women. That's why National Lung Cancer Partnership today launched a national, multi-media public service announcement (PSA) campaign to inform women about their risk for lung cancer and urge them to find out more about this deadly disease.

More than 100,000 American women contract lung cancer each year. In fact, the disease kills more women than breast, ovarian and uterine cancer combined. Despite these statistics, lung cancer awareness among women remains low. In a survey conducted by National Lung Cancer Partnership, only 12 percent of women believed they knew the symptoms of lung cancer and fewer than 10 percent said they had talked to their doctors about their risk for the disease.

"Lung cancer should be on the health radar of every woman regardless of smoking history," said Joan Schiller, M.D., president of National Lung Cancer Partnership. "Just as breast cancer has impacted generations of women so has lung cancer. Our goal with this campaign is to educate more women about this disease and encourage them to talk to their doctors if they have symptoms or concerns."

The campaign takes aim at America's obsession with women's breasts through print and radio PSAs. The message: It's time we obsessed more over women's lungs. The flagship component is a one page color advertisement showing a woman modeling a yellow bikini. In place of her bikini top sits a superimposed image of a chest x-ray, asking the public to look deeper and pay more attention to women's lungs and lung cancer.

Eichenbaum/Associates of Milwaukee donated their services to create the PSA campaign.

"We are very appreciative of the effort that Eichenbaum/Associates put in to developing this campaign. Because of their generosity, we now have the tools to take our message to a wide public audience via the media," said Regina Vidaver, Ph.D., executive director of National Lung Cancer Partnership.

To view the PSAs, learn more about the campaign and lung cancer risk factors, visit http://www.NationalLungCancerPartnership.org.

National Lung Cancer Partnership is the only national lung cancer organization founded by physicians and researchers and focused on understanding how the disease affects women differently than men. The 501(c) (3) organization was founded in 2001.

Contact: Sara Conley

PCI

312-558-1770

sconley@pcipr.com