(Business Wire EON/PRWEB ) March 28, 2008 -- When you think about cancer, the words fabulous, glamorous and chic don’t usually come to mind. But this Saturday, April 5, at the Marley Station Mall in Glen Burnie, cancer patients and caregivers from Cancer Treatment Centers of America® will look fabulous and feel glamorous as they strut down the runway in this spring’s most chic fashions. This fashion show will change the way many people perceive cancer patients, inspiring strength, hope and healing to the thousands of others who are touched by the disease.
101.9 Lite FM and Cancer Treatment Centers of America in Philadelphia will present the ‘Runway for Hope’ fashion show featuring over 20 cancer survivors, patients and their caregivers. The patient and caregiver models will be wearing the latest spring fashions from participating Marley Station retailers including Macy’s and Vivace, and make-up and hairstyling from Regis and Wonderful Signature Hair Salons.
“From a physiological and psychological perspective the patients’ participation in the show is a life affirming event that produces a positive biological experience,” said Les Daroff, PhD, Director of Mind/Body Medicine, Cancer Treatment Centers of America. “The joy and happiness they experience while participating produces endorphins and a sense of wellbeing which increases serotonin making them feel really good. Since cancer currently affects 10 million people in our country it’s encouraging for the mall attendees to see all of these people as it gives hope to others conquering the same journey.”
101.9 Lite FM’s Fran Lane will host the event in the first floor of the mall with four shows throughout the day beginning at noon, 1 pm, 3 pm and 4 pm. Between shows spectators will have the opportunity to win prizes and pick up information and educational materials from cancer support organizations, including the National Breast & Ovarian Cancer Coalition and Men Against Breast Cancer. The event is free, fun and open to the public.
The Marley Station Mall is located at 7900 Ritchie Highway, Glen Burnie, Maryland.
About Cancer Treatment Centers of America
Founded in 1988, Cancer Treatment Centers of America provides a comprehensive, patient-centered treatment model that fully integrates traditional, state-of-the-art medical treatments with scientifically-supported complementary therapies such as nutrition, naturopathic medicine, psycho-social counseling, physical therapy and spiritual support to meet the special, whole-person needs of cancer patients living with complex and advanced-stage disease. With a network of cancer treatment hospitals and community oncology programs in Illinois, Oklahoma, Pennsylvania and Washington, Cancer Treatment Centers of America encourages patients and their families to participate in treatment decisions with its Patient Empowerment MedicineSM model. For more information about Cancer Treatment Centers of America, go to www.cancercenter.com or call 1-800-333-CTCA.
About 101.9 Lite FM
101.9 Lite FM is owned and operated by CBS RADIO, one of the largest major-market radio operators in the United States. A division of CBS Corporation, CBS RADIO operates 144 radio stations, the majority of which are in the nation’s top 50 markets. CBS RADIO also owns and operates WHFS, WWMX, WQSR and WJFK-AM in Baltimore.